There are 10 easy rules to keep in mind when designing your next web project:
- Read through your text
A little typography can eliminate issues like spaces between letters or awkward line breaks. - Dump lorem ipsum as soon as possible
Asking a client for text will give you the ability to match your overall design and typography. - Show a clear hierarchy
Every site needs a hierarchy: indicators of where to start reading. Typography can provide that hierarchy by using different fond sizes and typefaces. - Pay attention to both micro and macro typography
Macro typography is the overall structure of your type, how it appears in the context of your design. Micro typography is more concerned with the details of spacing, the issues that determine whether words are easy to read. - Take care with type colors
Make sure that the color of your type is drastically different from that of your background. - Get serious about your CSS
CSS can help you eliminate amateur typography issues like changing up the typefaces and sizes between pages. - Ditch the centered text
Choosing an alternative to centered text can make a web design easy to read. Aligning your text to the left will make your readers much more comfortable. - Deal with smart quotes and other symbols
Get them early in the design process so you can focus on making your text fit better with your design. - Plan for your text to get larger
Your text, as well as your design, needs to be able to adapt to larger display and browser types. - Show a preference for sans serif
A sans serif typeface is much easier to read.
Typography 